Banzai News
Q&A: How Amazon Ads and PMG are unlocking performance with AI-driven programmatic
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Brian Tomasette, director of product, Amazon DSP Ad technology is changing the marketing playbook in ways few could have imagined. More recently, DSPs are delivering on the long-held promise of progr…
Read MoreInsider secures $500 million investment to expand B2B and B2C AI marketing applications
Banzai
Insider, a developer of artificial intelligence (AI) applications for marketing and customer engagement, is making strides to become a household name among both B2C and B2B companies. The company spe…
Read MoreBodegas Matt Zaremba on How to Avoid Empty Calorie Marketing
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Art and marketing are made for each other, and this week’s master proves that.
Read MoreWhat Is an Editorial Calendar? Your Guide to Building One [Examples + Templates]
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I once worked for a digital publisher that kept its editorial calendar on a huge whiteboard in a tiny conference room. Cram a few too many people in there, and somebody’s sweater would inevitably wip…
Read MoreThe critical role of loyalty programs during the holiday shopping season
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Unlock holiday success with loyalty programs that deliver value, insights and lasting connections.
Read MoreGetting Your Scope of Work Right — the Complete Guide [+ Templates & Examples]
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As a freelance writer, I’m always receiving and reviewing scope of work documents. These digital documents help me maintain clarity, so I know who’s responsible for what and when tasks are due.
Read MoreBlack Friday: Not Humanity’s Greatest Moment
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Guest Column: CUNY Prof Dr. Mara Einstein has spent the past 20 years immersed in the media industry, holding key roles as an executive at NBC, MTV Networks and major advertising agencies, where she …
Read MoreHow B2C Companies Leverage AI Marketing [Examples & Tips]
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Want to know what‘s really working in AI marketing right now? I’ve been tracking the real impact of AI across different B2C companies, and the results have blown me away.
Read More10 email marketing statistics you need to know in 2024
Banzai
Email marketing has been the unbeaten marketing channel since its inception in the late 1970s. Today, it’s arguably more effective than social media, paid search, and SEO. Over half—51% of consumers…
Read MoreEnhance your SEO skills through experimentation
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The world of SEO keeps evolving and changing, which is why it’s important to keep developing your own skills. An excellent way to do this is via hands-on experimentation. In this post, I’ll share thr…
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