Banzai News
The ‘Great Wealth Transfer’ and gen Z brand promiscuity will reshape loyalty in 2025
Banzai
We’re born into a generation, but the dynamics between those generations are ever-shifting. Here, M&C Saatchi’s Adam Reader says that as 2025 arrives, those dynamics will be thrown into relief.For ge…
Read MoreResilience and adaptability are key 2024 takeaways for many agency leaders
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With the year drawing to a close, agency leaders give us their key takeaways from 2024. In this installment of Agency Advice, we hear how resilience and adaptability have been key themes.2024 hasn’t …
Read MoreEverything you need to know about hotel distribution channels
Banzai
Guests book through OTAs, direct websites, GDS platforms and even social media, depending on their needs. As such, a narrow focus risks missing potential customers who favor alternative channels. Of …
Read MoreYou’d Better Watch Out: The Surveillance State Is Making a List, and You’re on It
Banzai
“He sees you when you’re sleeping He knows when you’re awake He knows when you’ve been bad or good So be good for goodness’ sake!” ~ “Santa Claus Is Coming to Town” You’d better watch out – you’d bet…
Read MoreAfter squeeze in urban demand & price hikes, FMCG industry expects consumption revival in 2025
Banzai
The FMCG industry in India faced challenges in 2024 due to rising input costs and inflation, impacting urban market growth. Companies implemented price hikes and shrinkflation to maintain sales. How…
Read MoreInternet Advertising for Lawyers: PPC vs. Social Media Marketing – Which Works Better?
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Explore the differences between PPC and social media marketing in effective internet advertising for lawyers.
Read MoreBuilding a Strong Foundation: The BA (Hons) Business (Marketing) with Foundation Year in London - Meoun Higher Education
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Building a Strong Foundation: The BA (Hons) Business (Marketing) with Foundation Year in London In today’s competitive job market, having a strong educational background is crucial for aspiring profe…
Read MoreBehavioral Marketing: What It Is and How To Use It for Higher ROI (2024) - Shopify Hong Kong SAR
Banzai
Behavioral marketing is the practice of gathering information about customer behavior, analyzing it, and using these findings to improve the marketing ROI.
Read MoreAs South Korea draws visitors chasing beauty, dodgy practices pose risks
Banzai
Thousands flock to East Asian country for cosmetic surgeries each year, often relying on unregulated forums for advice.
Read MoreRural prosperity transcends wealth, say Europe’s farmers [Advocacy Lab Content]
Banzai
Most of the world’s 570 million farms are smallholdings (84%) with land less than two hectares in size. Nearly two billion people depend on these farmers for food. The post Rural prosperity transcen…
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