This WTF guide, sponsored by Blis, explores how geo-based omnichannel measurement works, what it looks like and its benefits to advertisers. Marketers need a long-term solution for cross-screen measurement that delivers the results advertisers are accustomed …
WTF is geo-based omnichannel measurement? | Connecting campaign measurement across channels, online and offline
Published on December 06, 2024 by Banzai