Understanding buyer behavior isnt just an advantage—its a necessity. The good news is that G2s data shows that more people are going to be buying software in 2025 than in 2024, with only 6% saying they are going to buy less. Sydney Sloan, CMO at G2 shares …
52% of You Are Buying More Software Next Year. The Latest Data on How AI Impacts the SaaS Buyer Landscape with G2’s CMO
Published on December 06, 2024 by Banzai