Conferences can be a drag, right? But they shouldn’t be, says Erica Wiggins of GPJ – there’s plenty exciting happening in the B2B events space. There’s a stubborn myth that B2B marketing can’t match the creativity or excitement of B2C, but that view is outdat…
Experiential marketing has breathed fresh life into B2B engagements
Published on December 06, 2024 by Banzai