At B2B World Fest, brand champions squared up to demand-driven pragmatists to duke it out over which is the prime mover in B2B. For The Drum’s B2B Focus, we take a blow-by-blow look back at the bout.In a marketing showdown that rivaled any heavyweight boxing …
Battle Royale at B2B World Fest: Is brand mightier than demand?
Published on December 09, 2024 by Banzai