B2B has long been seen as the ugly sister of B2C, says Anca Rhone of MX for our B2B focus week. Now is its time to shine, but the field must first overcome these hurdles. For decades, B2C got all the glory. It was the fun, sexy cousin of B2B marketing. While …
It’s time for B2B marketing to come out of its shell – so what’s holding it back?
Published on December 09, 2024 by Banzai