Les Roches, a prominent institution in hospitality management and luxury tourism education, is expanding its academic offerings with a new Bachelor of Science (BSc) in Sports Business Management. This announcement was made on November 7th, 2024, in Marbella. The program aims to cater to the burgeoning intersection between hospitality and sports, two sectors that have seen significant growth over the years.
The decision to introduce this program is backed by market data indicating the immense potential of the sports tourism industry. According to the Global Market Insights Sports Tourism Market Report, the sports tourism sector is on track to reach a staggering $1.33 trillion in the near future. This growth is fueled by the increasing popularity of sporting events and the desire among travelers to engage in sports-related activities.
Les Roches new program is designed to equip students with the necessary skills to navigate and excel in this dynamic field. It combines elements of sports management with hospitality principles, preparing graduates for various roles within the industry. The curriculum will likely include modules on event management, marketing, and business strategy, tailored specifically for the sports and hospitality sectors.
With this initiative, Les Roches is positioning itself at the forefront of an emerging trend, marrying its expertise in luxury tourism with the growing demand in sports business management. This strategic move not only broadens the institutions academic portfolio but also reflects its commitment to adapting to the evolving landscape of global tourism and hospitality.