In the battle for direct bookings, hotels face intense competition from OTAs’ marketing power in the online space. In 2024, the four largest players—Expedia Group, Booking Holdings, Airbnb, and Trip.com Group—spent $17.8 billion on sales and marketing.
PMax for Travel Goals: Maximizing direct bookings with AI-powered ads
Published on April 03, 2025 by Banzai