Chinese brands double down on HK: How can advertisers cope with the marketing shift?

Published on April 15, 2025 by Banzai

Recently, Chinese brands such as JD.com, TaoBao and Keeta are ramping up its marketing investment in the Hong Kong. JD.com’s limited-time service “買貴就賠”is a continuation of the HK$1.5 billion investment announced in September last year to expand into the Hong…

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