Emily Kramer, a successful marketer, investor, and advisor for B2B growth-stage startups, credits her career success in the newsletter space to an obsession with quality. With 48,000 subscribers and counting for her MKT1 newsletter, Kramer emphasizes that quality truly matters. She shares insights on how marketers, especially those who are the first or among the first in their companies, can excel by focusing on key strategies.
One of her central pieces of advice is the importance of prioritization. Whether leading a small team or a large department, marketers should focus on areas where they can stand out and have a competitive advantage. She suggests creating a start, stop, continue plan to help clarify priorities for company executives, ensuring everyone is on the same page about marketing strategies and objectives.
Kramer also discusses the challenge of selling marketing to executives, likening marketing teams to product teams rather than sales teams. By highlighting the multidisciplinary nature of both teams, she helps executives understand the strategic role of marketing in business growth. She advises marketers to clearly understand their founders vision of marketing to avoid misalignment and potential conflicts.
Additionally, Kramer underscores the importance of having something interesting and unique to say before starting a newsletter. Her own success with the MKT1 newsletter is rooted in her commitment to only publish content when it offers fresh, valuable insights. She cautions against launching newsletters without a strong, distinctive storyline, emphasizing that content quality and relevance should always take precedence over frequency.