In the realm of digital marketing, incorporating event content curation into your strategy can offer significant long-term benefits, whether you host or attend physical or virtual events. Event content curation involves selecting and presenting existing content from events, such as videos, interviews, and presentations, to align with specific themes or objectives. This curated content can enrich company blogs, newsletters, and social media channels, keeping your content calendar full and engaging.
To effectively curate event content, its crucial to capture every detail of the sessions, allowing for a variety of content formats like bite-sized social media videos, infographics, and blog posts. For instance, companies like Hubspot and Gartner have successfully repurposed session videos and key takeaways into engaging digital content. Utilizing AI tools can further streamline the process by summarizing session transcripts into concise takeaways, saving time and effort.
Creating exclusive content during events can set your curated content apart. This might involve interviewing high-profile attendees or capturing behind-the-scenes moments, providing fresh insights that werent covered in the main sessions. Building strong relationships with event speakers is equally important as it opens opportunities for future collaborations, such as guest posts or podcast appearances, enriching your curated content and expanding its reach.
Leveraging social conversations can enhance your event content curation strategy. Setting up Google Alerts or creating event-specific hashtags allows you to monitor and share relevant discussions, broadening event exposure and engagement. Additionally, conducting feedback sessions from attendees and speakers provides valuable insights and social proof, enhancing future events and attracting more participants and speakers.
Becoming proficient in event content curation can significantly boost your digital marketing efforts. Whether as an organizer or attendee, maximizing event experiences through exclusive content creation, speaker relationships, and social engagement can lead to a robust and dynamic content strategy. With platforms like Scoop.it, the process of curating event content becomes more accessible and efficient, empowering you to become a professional event content curator.