At The Drum Awards Festival, three prominent industry leaders—Paula Scher, Wanda Ni Laighin, and Sara Pollack—emphasized the importance of originality, bravery, and clarity of impact in creative works. As jurors, they stressed that in a landscape often dominated by fleeting trends, it is originality that sets entries apart. They argued that while trends can be tempting to follow, true innovation and lasting impact come from unique and original ideas.
The jurors also highlighted the significance of bravery, especially in challenging times. According to them, taking bold creative risks can distinguish truly outstanding work. In a year marked by global challenges, they noted that bravery in creative endeavors not only captures attention but also resonates more deeply with audiences. This courage to innovate, even in uncertain conditions, is what makes a piece memorable and significant.
Lastly, they pointed out the necessity of clarity in demonstrating the impact of creative works. Entries that clearly communicate their effectiveness and influence are more likely to leave a lasting impression on the judges. Scher, Ni Laighin, and Pollack agreed that the ability to articulate the tangible results of creative projects enhances their value and memorability, making them stand out in a competitive field.