Unlock the Secrets: What My VP of Marketing Mastered and Missed in Their First Month

Published on September 08, 2025 by Banzai

In a popular post by SaaStr, a critical piece of advice for hiring executives is highlighted: ask each VP you hire, particularly your VP of Marketing, to list what they most want to achieve in their role. This exercise is essential because it helps align their personal ambitions with the companys objectives, ensuring they are genuinely motivated and focused on key tasks.

The post emphasizes that while the executives may have a lengthy list of goals, realistically, they will only be able to accomplish the first three to four items. This limitation is due to the practical constraints of time and resources, making it crucial for leaders to prioritize effectively.

By understanding what a VP genuinely wants to achieve, companies can better support their priorities and facilitate their success. This approach also helps set clear expectations and can lead to more strategic planning and execution, ultimately benefiting the organization as a whole.

Overall, the advice underscores the importance of clear communication and goal alignment between a company and its executives, fostering a more productive and fulfilling work environment.

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