In a recent episode of the No Film School Podcast, host GG Hawkins sat down with Shelby Schultz, the Director of Programming at LOOK Cinemas, to delve into the intricacies of theatrical exhibition. Schultz shared her extensive knowledge and experience in the industry, providing listeners with a deeper understanding of how films are selected and showcased in theaters. Her insights highlighted the complexities that go into discovering films that will resonate with audiences, a task that requires balancing artistic merit with commercial viability.
Shelby emphasized the importance of understanding both the creative and business aspects of film exhibition. She discussed the challenges of programming for an audience with diverse tastes and preferences, while also ensuring that the films chosen can draw significant viewership and box office returns. This balancing act is crucial for the success of both independent films and blockbuster franchises, as each has its own unique set of challenges and opportunities within the theatrical landscape.
The conversation also touched on the evolving role of cinemas in the entertainment industry, especially with the rise of streaming platforms. Schultz noted that while streaming services have changed how audiences consume content, the theatrical experience still holds a significant place in the cultural zeitgeist. She argued for the unique communal experience that cinemas offer, which cannot be replicated at home, making it essential to continue innovating and enticing audiences back to theaters.
In addition to discussing the industry as a whole, Shelby provided insights into her personal approach to film selection and the various factors that influence her decisions. She shared anecdotes about her experiences working with filmmakers and distributors, and how those relationships play a part in the films that ultimately make it to the big screen. Her dedication to promoting diverse and compelling stories was evident throughout the discussion, underscoring her commitment to enriching the cinematic experience for all audiences.