Quad/Graphics, now a marketing experience company, has hired Tim Maleeny as their chief client strategy and integration officer. This move supports Quad’s ongoing transformation from a traditional printing company to a marketing experience enterprise. Maleeny, with his extensive background in strategy, is set to help Quad attract new clients and deepen relationships with existing ones. He will be part of the leadership team headed by Joel Quadracci, the companys chairman, president, and CEO.
Maleeny brings a wealth of experience, having held significant roles at major agencies such as Havas North America, Ogilvy North America, and R/GA. His career has also included time at Deloitte and the creative shop Hal Riney & Partners. His decision to join Quad was influenced by the company’s innovative approach to client needs, which he believes many large networks have been slow to adapt to.
Maleeny emphasized that Quad is uniquely positioned to offer end-to-end solutions, a capability he finds lacking in many traditional agencies. He described modern marketing campaigns as mosaics that require a broad perspective to help clients effectively. Maleeny is excited to collaborate with Quad’s teams to create tailored marketing experiences that connect various aspects of the customer journey.
Beyond his professional expertise, Maleeny is an accomplished author and has been actively involved in industry organizations. He serves on the board of directors for the 4As and has been a judge for prestigious awards like the Effies and Jay Chiat Awards. His diverse background and passion for innovation make him a fitting addition to Quad’s strategic leadership as it continues to evolve in the marketing landscape.