Banzai News
Ecommerce Brand Wastes 40% of Ad Spend on AI-Generated and Inactive Sites
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The rise in AI-generated made for advertising (MFA) sites is complicating the task for advertisers aiming to ensure their ads appear in high-quality environments. This issue is exacerbated when using…
Read MoreTop Industry Expert Tim Maleeny Takes Key Role at Quad as Chief Client Strategy and Integration Officer
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Quad/Graphics, now a marketing experience company, has hired Tim Maleeny as their chief client strategy and integration officer. This move supports Quad’s ongoing transformation from a traditional pr…
Read MoreFox News Leads Cable Ratings Despite Viewer Decline
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In the wake of President-elect Donald Trumps Election Night victory, Fox News has experienced a significant surge in viewership, achieving its highest ratings in its 28-year history. For the week of …
Read MoreComcast Cable Spinoff: A Game-Changer for the TV Industry?
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Comcast has officially announced its decision to spin off several of its cable network channels into a new, separate company. This move will include well-known networks such as USA Network, CNBC, MSN…
Read MoreMcCanns Javier Campopiano Discusses Indie Competition and Navigating Advertising in Todays Post-Truth Era
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Javier Campopiano, the global chief creative officer at McCann Worldgroup and McCann, is committed to truth in advertising, inspired by the agencys famous tagline, Truth well told. Since joining McCa…
Read MoreComplex Unveils New Shop, Targets $100 Million in Sales Revenue
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Complex, the well-known music and streetwear publisher, has taken a significant step forward in its business strategy by launching Complex Shop, a curated shopping platform. This new initiative aims …
Read MoreMSNBC Sets Out on Its Own After Comcast and NBC News Part Ways
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Comcast has announced a strategic plan to separate several of its underperforming cable networks into a new entity called SpinCo. This move will affect networks like CNBC, Syfy, E!, and USA Network, …
Read MoreAesia Toliver Takes on New Evening Anchor Role at WAVY
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Aesia Toliver has been appointed as the new weekday evening co-anchor at WAVY, the NBC affiliate station in Norfolk, Virginia. Previously, Toliver served as the weekday morning news co-anchor at the …
Read MoreDiscover Kleenexs Bold New Look: A Storytelling Revolution
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Kleenex, a Kimberly-Clark brand, is celebrating its 100th anniversary by launching a new global visual identity and marketing campaign. Known for its widespread recognition, Kleenex faces challenges …
Read MoreRevolutionizing Streaming TV: Trade Desk Introduces Game-Changing Content-Agnostic Approach
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The Trade Desk has introduced a new smart TV operating system named Ventura, designed to address challenges in the streaming TV industry such as advertising supply chain issues and conflicts of inter…
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